Attractive attention grabbing custom displays can substantially increase your product sales. According to latest research reported by POPAI (Point of Purchase Agency International) most of the consumers are making their purchase decisions at the point of purchase. They estimate that over 60% of total purchase is attributed to retail displays as the major promotional element in store.
Properly designed Retail displays provide the following benefits.
1. An eye-catching retail display increases sales by attracting the attention of customers and enticing them to physically engage with your products. You cannot convert sales if your product can’t compete against the mass and get noticed.
2. A sophisticated retail display will increase the perceived value of your products and draw prospective customers to merchandise. Market surveys have shown many categories shoppers will pay up to 50% more for products displayed on well-designed retail fixtures. It is even expected by consumers that brand products are displayed exclusively to demonstrate value.
3. Elegant custom retail displays will highlight a few main features of the product and effectively market brand name. With informative banners and signs you have the chance to not only get the shoppers attention, but also communicate your featured message about your product or company to consumers.
Which kind of retail display will best make your products sell will depend on your product’s features, your program and goals. We can help with retail display design inspiration.
Selmor Displays have 40 years industry experience and a credible track record. Discuss your requirements with our team to get an ideal custom retail display produced.