POP Displays should be viewed as a investment in the sales process, with a proven track record of increasing sales if employed properly and thought out.
Here are some tips that may help you when including POP displays in your next campaign, to maximise your sales results.
- Make sure you choose an experienced manufacturer with creative flair and quality workmanship. They will need all three for a successful outcome.
- Discuss your campaign with your retailers early in the planning process to get their buy in, and understand their policies regarding do’s and dont’s in their stores. Get them excited, and remember that you have competitors vying for their attention as well.
- Start focusing on POP displays when you’re out shopping. You know how it works when you’re going to buy a new car, and the model you’re looking at seems to pop up everywhere. Its the same with displays when you look for them, then you can see what’s out there you’ll know what will work for your campaign and what won’t.
- Be willing to share as much of your campaign strategy as you can with your display manufacturer. They need to understand your sales objectives, your key messages, and your plan for the inclusion of a Display.
At Selmor Displays we want you to be successful. Why not give us a call and let us help you.