3D Printing has been making quite a stir lately. Regarded as being the start of a new industrial revolution, 3D printing will soon offer the smallest of businesses (and even homeowners) the opportunity to manufacture complicated parts and products affordably from their office.

The process involves converting digital CAD models into physical plastic objects by printing thin layers on top of each other until the digital file is fully replicated in 3D. The advantage of this technology is that intricate and low volume plastic parts can be manufactured cheaply and locally. This is in comparison to processes like injection moulding which have high tooling expenses and labour costs that can only be justified by large production runs.

As 3D Printing technology matures, so too does the reality that this process could be utilized in the manufacture of Point of Sale displays. Selmor Displays has used 3D printing in the past to prototype plastic components for testing before investing in tooling for injection moulding. Today, custom made plastic components that require injection moulding have only been affordable for displays that will be produced in very large quantities. At Selmor Displays we pride ourselves in being able facilitate both large and small production runs. With the use of 3D printing it will soon be possible to offer intricate plastic component displays for smaller quantity orders, while offering competitive pricing.

The Selmor Team

Selmor Displays is well rested and back for another big year!

We are now settled in our new office in Belrose and are fully opporational at our larger Moorebank Factory.

With a larger manufacturing capacity and growing design team we are capable of meeting your point of purchase needs no matter how big or small.

If you have any questions or queries don’t hesitate to call or email. We look forward to hearing from you in 2013!

The Selmor Team

POP Displays should be viewed as a investment in the sales process, with a proven track record of increasing sales if employed properly and thought out.

Here are some tips that may help you when including POP displays in your next campaign, to maximise your sales results.

1. Make sure you choose an experienced manufacturer with creative flair and quality workmanship. They will need all three for a successful outcome.
2. Discuss your campaign with your retailers early in the planning process to get their buy in, and understand their policies regarding do’s and dont’s in their stores. Get them excited, and remember that you have competitors vying for their attention as well.
3. Start focusing on POP displays when you’re out shopping. You know how it works when you’re going to buy a new car, and the model you’re looking at seems to pop up everywhere. Its the same with displays when you look for them, then you can see what’s out there you’ll know what will work for your campaign and what won’t.
4. Be willing to share as much of your campaign strategy as you can with your display manufacturer. They need to understand your sales objectives, your key messages, and your plan for the inclusion of a Display.

At Selmor Displays we want you to be successful. Why not give us a call and let us help you.

Vacuum forming is not new, display manufacturers have been using the technology for many years to manufacture lightweight original retail displays.

Vacuum forming is the process of moulding plastic material over a relatively inexpensive mould to obtain various shapes that would otherwise require expensive fabrication, which would be cost prohibitive for multiple quantities and not as consistent in quality.

What’s new is the process is applying distortion printing. Using software tools that distort the image so when it is vacuum formed over a particular shape it looks in perspective, just like the logos on football filed.  The 3 dimension is further enhanced with our 5 axis routing machine allowing complex shapes to be cut.

Selmor displays have been using supplying vacuum formed product displays since its inception in the 70’s, and can assist you in creating unique displays for your products catching the consumers eye as they approach your retail space.  Contact us to see how we can help you get the most out of your display investment.

Attractive attention grabbing custom displays can substantially increase your product sales. According to latest research reported by POPAI (Point of Purchase Agency International) most of the consumers are making their purchase decisions at the point of purchase. They estimate that over 60% of total purchase is attributed to retail displays as the major promotional element in store.

Properly designed Retail displays provide the following benefits.

1.  An eye-catching retail display increases sales by attracting the attention of customers and enticing them to physically engage with your products. You cannot convert sales if your product can’t compete against the mass and get noticed.

2. A sophisticated retail display will increase the perceived value of your products and draw prospective customers to merchandise. Market surveys have shown many categories shoppers will pay up to 50% more for products displayed on well-designed retail fixtures. It is even expected by consumers that brand products are displayed exclusively to demonstrate value.

3. Elegant custom retail displays will highlight a few main features of the product and effectively market brand name. With informative banners and signs you have the chance to not only get the shoppers attention, but also communicate your featured message about your product or company to consumers.

Which kind of retail display will best make your products sell will depend on your product’s features, your program and goals. We can help with retail display design inspiration.

Selmor Displays have 40 years industry experience and a credible track record. Discuss your requirements with our team to get an ideal custom retail display produced.

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